XPEL’s October 30, 2024 SEMA preview introduced a windshield-protection film intended for the outside surface of the windshield. The company planned to demonstrate it on a Tesla Model 3 during the November 5–8 show in Las Vegas.
The release also discussed a separate ordering offer for PRIME window film for Tesla owners in the United States and Canada. Its footnote expressly excluded the new windshield-protection film from that ordering program.
That separation is useful when revisiting the announcement: exterior windshield protection and solar-control window tint were different products, and the purchasing arrangement did not automatically cover both.
XPEL described impact-resistance benefits, but this brief does not independently verify those claims or establish suitability for a particular vehicle or jurisdiction. The source was a pre-show announcement, so it documents the planned demonstration rather than confirming the event’s outcome.
Sources & reporting notes
- SEMA 2024 product preview XPEL · Source dated October 30, 2024
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