SEMA 2026 runs November 3–6: a planning brief for window-film shops

The 2026 SEMA Show is scheduled for November 3–6 at the Las Vegas Convention Center. For automotive window-film and restyling shops, the immediate task is planning a supplier and education itinerary before the show, rather than treating upcoming demonstrations as already completed launches.

The organizer’s current attendee page lists exhibit hours of 9 a.m.–5 p.m. Tuesday through Thursday and 9 a.m.–4 p.m. Friday. These are Las Vegas local times. Its September preview also identifies the New Products Showcase as a starting point for locating products and connecting with exhibitors.

Trade-show registration requires qualifying automotive-aftermarket credentials. The attendee page lists a US$100 rate after September 25 for the usual attendee category, with separate rates for some other registrants. Public entertainment and Friday-access options have their own arrangements; a general-interest visitor should not assume that a ticket grants the same access as an approved trade badge.

A useful film-shop checklist goes beyond collecting brochures: ask for the exact product data sheet, reference glass used for optical figures, installation limitations, regional warranty and expected availability. A booth display or demonstration can establish what a supplier is presenting; it cannot independently establish long-term durability or a performance guarantee.

As of October 14, the show has not taken place. This brief confirms the main dates and current organizer guidance, not a complete tint-exhibitor roster or a promise that any particular product will debut. Attendees should recheck the official directory and their registration details before travel, especially because individual sessions and exhibitor plans can change.