Avery Dennison announced its Encore automotive window-film portfolio on February 25, 2025, reorganizing several existing product lines into three tiers: Encore, Encore Supreme and Encore Supreme IR.
The company said the range would replace NR Nano Ceramic, NR Pro, NR and HP Pro. Its nearly clear Shield IR product remained in the portfolio. That makes the announcement relevant to installers matching an older quotation or product name with the replacement range.
Avery described the new films as metal-free and dye-free, with different shade selections across the three tiers. These are manufacturer descriptions; TintNews has not independently tested the films or verified the release’s comparative performance claims.
The announcement documents a 2025 catalogue change. It does not establish that every discontinued film immediately disappeared from distributor inventory, or that present-day stock and regional offerings are identical.
Sources & reporting notes
- Encore automotive window-film launch Avery Dennison · Source dated February 25, 2025
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