William Smith says it is now supplying Avery Dennison’s ADfend Pro paint-protection film in gloss and matte finishes. An October 13 member-news post from the British Sign & Graphics Association describes an October rollout that will progressively replace several existing Avery Dennison PPF products.
Avery Dennison’s ADfend Pro data sheet describes a clear, high-gloss TPU film with a hydrophobic topcoat and heat-activated recovery for small surface scratches. It specifies wet installation and allows either plotter cutting or manual sizing.
For the gloss film, the sheet lists expected durability of 10 years for vertical applications in Zone 1, falling to seven years for horizontal exposure there. It expressly distinguishes technical values from warranty coverage. Installers should confirm the terms applicable to their location and finish.
The data sheet was issued in June 2026. October 13 therefore dates the UK availability announcement, rather than the film’s first documentation or a verified worldwide launch. The performance descriptions remain manufacturer claims.
Sources & reporting notes
- William Smith introduces Avery Dennison’s ADfend Pro paint protection film William Smith / British Sign & Graphics Association · Source dated October 13, 2026The BSGA member-news index dates this announcement October 13, 2026; the individual article has no visible date.
- ADfend Pro product data sheet, issued 06/2026 Avery Dennison B.V. (PDF hosted by Folienwelt)Issued June 2026. The document gives only a month, not an exact publication day.
- BSGA member-news index British Sign & Graphics AssociationThe date applies to the ADfend Pro listing, not to the news index as a whole.
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